The Water Saving Label | Protex

10 litres of water are wasted every minute when we leave the tap running in the shower. Even though there are plenty of advertising warning us of the water crisis, none reminds us at the right time and place - in the shower. For World Water Day, we turned Protex’s body wash labels into water-saving message reminders. Tapping into the most private space at home we designed these special edition body wash labels treated with hydrochromic ink. When exposed to water, the labels reveal a reminder to turn off the tap; when and where it really matters.