Gay Games 2023 | Hong Kong

In November 2023, Hong Kong had the privilege of being the first Asian country to host the Gay Games. It was a big breakthrough on all levels and I was lucky enough to be part of the team that led the creative output for the launch campaign.

Our big idea was to literally invite anyone and everyone to ‘Come Out’ and support the Games regardless of sexual orientation. A campaign that not only unified thousands of volunteers and supporters but also showcased the diversity of people from a variety of ethnicities, sexual orientations, religions, gender identities, ages, abilities and professions excitedly coming out to support the games.

The content created helped the brand successfully launch from big above the line pieces through to social, digital and partnerships.