Brand Design | livi

With my background in design, I’ve also led and been hands-on with several brand design projects. This one in particular was to give livi, one of Hong Kong’s fastest growing virtual bank, a brand refresh. Taking inspiration from their existing brand identity, I worked to give the brand a more vibrant and lively touch by injecting a dose of color and graphic elements. The aim was to create a go-to market brand identity toolkit that was not only current, but one that allowed the brand to be versatile, yet consistent.