50 | The Park Lane Hotel
At DDB, I led and creative directed the Parklane Hotel 50th Anniversary pitch, successfully winning the account and year long series of activations that will be running throughout the year. Kicking off with a brand new visual identity, we have helped set the tone for what’s to come.
Credits
Creative and Art Direction: Christel Chong
Designers: Christy Wong, Nadya Siaren
Copywriter: Ernest Tsang