Made To Melt You | Lindor

As part of the regional team of DDB HK, I won the Lindt account and creative directed this regional spot. This spot ran across five markets - Korea, HK, Taiwan, Thailand and Singapore in our bid to make Lindor synonymous with the gifting occasion. Within the space of gifting, we realised that there are many types of gifting. But the best type of gifts are the ones with thoughtfulness put into it. A thoughtful gift that is made to melt you and those around you.

In terms of the production of this spot, we carried this out in the height of the pandemic, carrying out the entire shoot remotely in Seoul, with creative supervision from Hong Kong.