Weekend Getaway: Our Kid’s Way | Hotels.com

One of the most challenging social content campaigns I’ve had the privilege to create - we took 3 families across 3 different cities (Tokyo, Seoul and Taipei) on a mystery 48 hour family weekend getaway, with the ideas for the itinerary all planned by the kids.

In our attempt to bring out the campaign’s proposition of ensuring that sometimes the most rewarding experiences aren’t perfect, the selected families were sent on the trip to fully experience this weekend getaway as authentically as possible, reality travel vlog style. We travelled alongside them, documenting their trip as a family, capturing all the good and of course the less than perfect moments, the outtakes and the imperfect moments that make the trip worth remembering.

The results were successful, with each clip reaching more than 7 million views.