Slowdown with BP | Hotels.com

Among some of the work I’ve made for Hotels.com, this was one of the most fun. A simple idea, a simple visual execution and a simple platform to roll out regionally. Across Asian cities (namely Tokyo, Seoul, Hong Kong and Taipei) - we discovered a common insight - the simple fact that consumers often found it hard to slow down.

The campaign idea showcased our brand mascot, a cute and cheeky little pug, shot in full high speed, taking time out to literally slow down and enjoy all that life and the brand, had to offer.

More importantly, it helped stop traffic in some of the busiest intersections.