Live Your Way | livibank
In 2018, I was part of the team that successfully pitched and won the livi Bank account, one of Hong Kong’s newest virtual bank. We had the opportunity to build this new brand from scratch, worked very closely with the clients to ‘figure things out’ as we go, and successfully pulled off the campaign within ridiculously short timelines.
The launch campaign was based on livi’s proposition of making life more rewarding and delightful. Whatever it is that you love doing, we showed how livi and its rewards enable you to live your way, everyday.
The Live Your Way campaign told humorous stories of an ordinary family using livi Bank to make their everyday lives just that little bit easier. We based the stories off relatable insights, exploring funny relevant yet charming day-to-day scenarios. The result was a very successful launch that set the tone for even better things to come for the brand.
The Films
Credits
Creatives: Cola Chan, Lim Leung, Riko Miyazaki