livi rewards you wherever you go | livibank

In 2018, I was part of the team that successfully pitched and won the livi Bank account, one of Hong Kong’s newest virtual bank. We had the opportunity to build this new brand from scratch, worked very closely with the clients to ‘figure things out’ as we go, and successfully pulled off the campaign within ridiculously short timelines.

The launch campaign was based on livi’s proposition of making life more rewarding and delightful. Whatever it is that you love doing, we showed how livi and its rewards enable you to live your way, everyday.

We based the stories off relatable insights, exploring humorous yet charming day-to-day scenarios. The result was a very successful launch that set the tone for even better things to come for the brand.